At Nordstrom, I designed mobile and web experiences used by millions of customers, shaping how people discovered, purchased, and restocked the products they loved. From fulfillment flows to omnichannel touchpoints, I worked end-to-end to bring clarity, joy, and personalization into the customer journey. My proudest achievement was leading the redesign of the Shop Tab — transforming it into a trusted, personalized digital storefront that generated millions of dollars in revenue in its first month.

Beyond the product work, I also championed inclusion by designing and launching Nordstrom’s first Transgender Toolkit, which I had the honor of presenting directly to the Nordstrom brothers. This role sharpened my ability to design high-impact consumer experiences at scale while reminding me that the best design is both human and transformative.

At AWS, I joined a lean, high-impact UX team focused on helping millions of customers upskill, train, and certify in cloud technologies. We designed intuitive, scalable learning experiences that served both enterprise clients and individual learners worldwide, bridging the needs of Fortune 500 companies and developers just starting out.

Guided by Amazon’s Leadership Principles, I practiced deep Customer Obsession, took Ownership of end-to-end flows, and moved quickly to Invent and Simplify solutions that could scale across regions and industries. From early concept to final pixel, I learned how to prototype fast, validate globally, and design at enterprise scale — always staying laser-focused on making complex cloud learning feel approachable, human, and actionable.

At Nielsen, I designed a suite of cloud-based enterprise tools that enabled global retailers and brands to make smarter, data-driven pricing decisions. My proudest achievement was leading the UX for a large-scale retail pricing platform used across Europe — a high-visibility product that translated complex pricing models and competitive data into clear, actionable insights for decision-makers. The work demanded clarity, trust, and precision at an enterprise scale, and required deep collaboration across data science, engineering, and product teams.

In addition, I facilitated five international design sprints, partnering with stakeholders across Europe to rapidly validate ideas and shape future-facing solutions. It was fast-paced, global, and transformative — teaching me how to simplify complexity and build enterprise tools that feel as intuitive as consumer apps.

At Insight, I was the solo UX designer on a cross-functional team developing FDA-regulated medical devices — including a molecular diagnostics system and an enteral feeding pump. I led user research, wireframing, and interaction design from start to finish, working side-by-side with industrial designers and engineers to bring complex healthcare tools to life. It was high-stakes, high-impact work that taught me how to advocate for patients under strict regulatory constraints — and how to design with empathy when lives are on the line.

My first official UX role took me to Iowa, where I joined the ConnectFive team supporting John Deere’s Command Center platform. As a Production Designer, I worked closely with senior UX leads to create detailed component specs, interaction flows, and documentation for complex enterprise tools used by farmers and dealers worldwide. It was boots-on-the-ground UX — meticulous, collaborative, and foundational. I learned the power of precision and how even the smallest detail can drive big impact.

At Dell’s in-house creative agency, I leveled up fast — designing marketing collateral across digital and print for one of the world’s most recognized tech brands. But the real plot twist? I was asked to help improve how our studio collaborated with external partners. That project — part research, part design, all problem-solving — introduced me to user experience. I realized I could combine my creative instincts with my love of psychology and systems thinking. From that moment on, I knew UX was the path.

My design journey began at a gutter company in the heart of Texas — proof that every great story starts somewhere unexpected. At Senox, I was on a four-person marketing team, crafting print catalogs, flyers, and mar-com materials for contractors and roofers across the country. It’s where I learned the basics of layout, typography, production, and communicating clearly with a non-designer audience — skills I still use today. Also where I learned you can eat too many breakfast tacos… but it's worth the risk.

My love for design started in the heart of Mississippi, long before I knew it would become my career. I spent countless hours teaching myself the Adobe tools — Illustrator, Photoshop — and experimenting with type, color, and composition. Infographics became my playground, where I discovered how clarity and storytelling could live side by side.

I started taking on small freelance projects, building logos, flyers, and graphics for local businesses, friends, and anyone who would let me create. Those early gigs weren’t just practice — they were my introduction to what design could do: communicate, inspire, and transform ideas into something people could see and feel. Looking back, those Mississippi beginnings were where I first realized that design wasn’t just decoration. It was power.